Gouda for him, Gouda for her.

I like cheese, and I like perfume, but (except for rare occurances) those two things have never much joined in my mind as cohabitational objects.

Until now.

There are these cheese commercials on TV that are patterned after the Obsession ads, and it's freaking me out - so much so, in fact, that the first one advertising Cheddar, pour homme... I thought it was real, as in a real commercial for real men's cologne that was actually called Cheddar. And I'm thinking, "Who the fuck would wear perfume called Cheddar? Imagine the smell! The marketing genius who came up with that one... isn't."

I'm not that easy a mark. I'm really not.

Honest.